Fashion photography is a far wider activity than it seems. Many people collaborate on the creation of nice fashion photography. From a make-up artist, to a stylist, a photographer to people who provide other areas of production. Fashion photography does not have to be used only by fashion houses for the purpose of promotion in magazines or billboards. Currently, it is also used by non-fashionable companies, for example to make the environment more attractive in tourism or car brands to attract attention on social networks.